Amy is a seasoned finance executive who now works as an executive coach, trainer and facilitator. She is passionate about helping people find their true core values and excel in their chosen professions. 

Amy has over 20 years’ corporate experience working at multinational PR and advertising companies including Burson-Marsteller, M&C Saatchi, TBWA and Publicis as Chief Financial Officer and Finance Director, Greater China and Hong Kong. Her extensive experience encompasses management, leadership and operations including finance, HR, legal, IT and administration. Over the years, Amy has not only supported various companies in achieving annual targets, exceeding financial performance indicators, but has also set up various initiatives to help build an inclusive corporate culture and to create a sense of belonging for personnel.

As an executive coach, Amy makes use of her corporate experience to support her clients in achieving their goals - management, leadership and personal. Her approach is to help clients explore and find out the driving forces and strengths behind their performance, support them to take action and make changes to get better results. Her areas of focus are primarily self-management, leadership and cognitive development. 

Amy’s clients cut across industries including banking and finance, legal, bio-tech, luxury brands, advertising, entertainment and hospitality. She also holds workshops on building team culture; handling tough people and situations; prioritization; coaching and finance 101 for PR and advertising companies.

Growing up in Hong Kong during most of her childhood, Amy migrated to Australia as a teenager. She speaks English, Cantonese and Mandarin. She now lives in Hong Kong with her husband and 2 lovely kids. Amy was a Mentor under The Women’s Foundation Mentoring Programme for Women Leaders 2018-19. She also volunteered as a coach for Kely Support Group, Chai Wan and Tseung Kwan O IVE in the past few years.




LinkedIn profile


Hong Kong

Monash University, Australia

Marshall Goldsmith Stakeholder Centered Coaching Certified Executive Coach (2017 Scholarship) PCC, ICF
Certified MBTI Practitioner
Certified NLP Practitioner and NLP Coach
Certified Time-Line Therapy Practitioner
Certified Trainer, Asia NLP Association
Fellow CPA, Australia

Recent Clients
PwC, Nomura, The CFO Center, Lidl Hong Kong, Group M, Brunswick Group, Certis, Fu Hong Society

Hiking, singing, dancing (Latin and Funky), travel, reading, movies

Executive Coaching, Career Coaching, Life Coaching, Corporate Training